Transform under-performing assets into performing assets.

1. ASSET Performance Audit. One time activity

• Positioning & Strategy Review
• Market Segmentation Review
• Market Intelligence & Competition Analysis
• Revenue Management Strategies
• Marketing Review
• Departmental Expense Review
• Manpower/HR Practices Review
• Operational Departments – Process Review
• Guest Services Review
• One-time Mystery audit
• Detailed Recommendations

2. ASSET MANAGEMENT

• Execution of plans formulated from strategic asset review
• Asset Repositioning and Re-setting
• Revenue & Capex Budget
• Optimize Market Segmentation for the Asset
• Oversee Sales and Marketing Activities
• Oversee Revenue Management Strategies
• Optimize Departmental Expenses
• Optimize Human Resource Allocation
• Evaluation and Improvisation of Internal Processes
• Renovation Planning & Support

3. OWNER REPRESENTATION

• Positioning & Strategy Review
• Revenue Budget Review and Forecasting
• Capital Planning & Investment
• Monthly Meeting with Operations Team
• Evaluation of Internal Processes
• In-depth Analysis of Internal and Industry Benchmark Data

WHY ASSET MANAGEMENT

• Short and Long-term gains for hotel investors.
• Improved Revenues, Reduced Costs, Improved business cashflows.
• Improvement in EBITDA, Increase in the valuation of the asset.
• Subject matters Experts advice - Engineering, Procurement, Human resource, Internal controls, hotel operations, sales, revenue management, online & offline marketing, real estate finance, cost centre optimization, working relationship with operator, management agreements, annual budgeting exercise, manpower allocation.